Effectiveness of the Audiovisual
Here are some real interesting statistics about video and how people learn or observe…
The effectiveness of audiovisual is a proven fact. Research shows that we learn:
• 1% by taste
• 1.5% by touch
• 3.5% by smell
• 7% by hearing
• 87% by sight
And, we know that audiovisual increase retention of information. People generally
remember:
• 20% of what they hear
• 30% of what they see
• 50% of what they see and hear










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