Raise the Deschutes Campaign
Raise the Deschutes is a basin-wide educational campaign supported by local partners. The goal is to increase community awareness and understanding of the challenges facing the Deschutes Basin and to garner support for restoring flows to our watershed. By providing resources for our community members, to increase regional awareness and understanding of current river restoration and water management challenges in the Deschutes Basin. We would like to grow a sense of ownership and urgency in the community to advocate for collaborative, basin-wide flow restoration efforts.
The campaign involved original artwork from local artist Megan Myers, short videos about piping and conservation in the Deschutes Basin watershed that played on television and social media platforms. We also created a print campaign with a full-page feature in the local newspaper. The digital advertising campaign spanned for several months and garnered tens of thousands of views and hundreds of comments.