Video Marketing

Should I Work With A Video Production Company?


Why Every Business Should Work with a Professional Video Production Company

Professional video production is one of the most important media channels that a business can invest its resources. According to a recent report by Forrester Research, an audience is 75 percent more likely to watch video than read print. Moreover, the human brain can take in 50 percent more information via moving pictures and sound than the next medium.

“An audience is 75 percent more likely to watch video than read print.”

So, whether you are creating blog videos, fundraising videos, marketing reels, training videos, video newsletters, or event highlights, quality video production is vital to communicate effectively with your clients, potential clients, community, employees, or business partners.

The Challenge of Creating High Quality Videos

Making marketing or corporate videos requires time, resources, and skill. But with an increasing number of budget-friendly mobile phone accessories and video editing software, many people today feel capable of creating great videos using their smartphone, DSLR, or video camera and a laptop. Unfortunately, there is more to creating a high quality video than just shooting and editing.

In today’s world, where there is an abundance of content targeted at the same audience, your story is key. Creating original content that identifies your brand, engages your audience, and entertains them is not something you should be willing to compromise. Whether you work with professionals, freelancers, or an in-house video team, you will definitely have to be involved with the team to provide input and feedback through every stage of the production process.

But sometimes, managing a group of freelancers can be very tedious on your side, preventing you from focusing on the core operations of your business. Having an in-house team, on the other hand, may prove to be quite wasteful. You would be required to hire a team that meshes well, provide them with a base salary, and get the necessary infrastructure, including the latest video gear, for them to do a good job.

Furthermore, you risk working with an incomplete team. To cut costs, you may need the available team members to wear multiple hats, such as producing, shooting, editing, and marketing the video, yet they may not have the skills in these areas. This will not only cause their regular duties to suffer, but also make the final product mediocre at best.

Although it may appear that working with a team of freelancers or in-house video production team may be a great way to cut costs, it could actually require you to invest a lot more time, money, and effort than hiring a professional company.

Reasons to Hire a Professional Video Production Company

Working with a professional video production company ensures you receive a quality video that conveys the intended message effectively. Here are some reasons to work with established production companies:

High Production Value

Professional production companies have two unique features that separate their work from that of amateurs: skill and resources.

• Skill – Creating high quality videos requires a mix of brilliant writing, captivating images, beautiful acting, and masterful filming and editing. But even more important is the ability to organize these different talents and get them to work together, cohesively, towards a singular goal. Experienced production companies are able to hire the skills they need, create cohesive teams, and establish a positive and nurturing environment that allows them to continually deliver great results.

• Resources – With the right skills and experience in the industry, professional production companies can capitalize on state-of-the-art equipment to produce high quality work. Equipment such as 4k or HD cameras, lenses, lighting equipment, sound equipment, and specialty equipment can be either owned or hired when needed. These companies also have access to the newest software versions to take advantage of new features/effects to make your video original and trendy.

Professionals offer you high production value that will reflect positively on your business and help to strengthen your brand.

Professionalism

One of the most important qualities to look at when hiring a video production company is effective communication. You will be in constant communication with the team throughout the production process, sharing your ideas and vision and providing feedback. While you may have an idea of what you want, it is the duty of the professionals to use their expertise to bring your vision to life in the best way for your business. The process is a critical component of the project itself.

A professional team is able to create a practical strategy around your vision that will allow them to complete the project within the set time-frame, and get it right the first time. Through years of experience working on different video projects, professionals have a system that guides them from stage to stage, with milestones and checkpoints where you can provide your input or feedback before moving on to the next phase.

Access to Creative Input

Video production companies work on different kinds of projects that expose them to new ideas. The more challenging projects they work on, the greater their creativity. When working on your project, they will be able to draw from not only their past projects, but also the latest trends in the industry, giving you original videos that appeal to your audience.

A company that is dedicated to video production is constantly studying, researching, and attending relevant workshops and conferences to stay current with trends in the industry. Working with such a team allows you to tap into their knowledge, and create original videos from the ground up while delivering a clear and concise message.

Marketing Expertise

If you are working with an in-house team that has never produced corporate or marketing videos before, you are likely to have a lot of wastage and redundancy due to trial and error. As mentioned before, professionals have established processes for creating different types of videos, so they know exactly how to achieve your goals.

They understand different audiences, and know how to create videos that are properly targeted to your audience, and that will effectively promote your brand on different digital and social platforms – YouTube, Facebook, Instagram, or Snapchat. Moreover, professional companies can provide value-added services, such as distributing and promoting your video.

Final Note: Value for Money

Professional video production companies have a great sense of storytelling. They have the expertise to combine footage in a compelling way, choosing the right quotes, music tracks, and calls-to-action appropriately. You just need to find the right company that will help you create the kind of impact you want to have on your audience with a high quality video.

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