Mission Possible: Create a Video to Clearly Communicate Your Mission & Increase Engagement

Defining your mission this is one of the most important decisions that your organization can make. Without a clear mission statement, everything that you do will not have the same amount of focus or purpose.

There are many organizations whose main objective is to make profits or sell more products than their competitors. However, without the driving force of a mission statement, one that your employees and audience can connect with, your ability to stay on track and thrive could be hindered. 

That is what this article is for, to make your mission possible and make your mission one that embodies your organizations meaning. Even if you have a mission statement a revamp is never a bad idea. 

Let’s discuss what mission possible means, and why it is much more than a simple statement about the intentions of your company.

Defining Mission Possible

Mission possible means creating a clear message, one that is a defining statement about your organization.

From one standpoint, it gives the people of your company a basic understanding of why they want to be a part of your organization. It can also be a foundational statement, one from which you will make decisions as you attempt to complete your mission for your profit or nonprofit organization.

Finally, once this is defined, you will be able to use different types of marketing to bring awareness to your organization like using video.

Keys Items to Remember:

  • Clear and Concise
  • Inspirational
  • Defines the Organization, the People, Passion & Purpose

Why Video Is An Important Marketing Strategy

Video marketing has become a standard for both online and off-line businesses. More people than ever before are consuming a substantial amount of video time.

Statistics have shown that over 500 million hours of video are watched by people, on YouTube alone, on a daily basis. Of those videos, just over 10,000 of them are responsible for 1 billion views each.

Almost 5 Billion Videos are Watched on YouTube Every Single Day

If you were to create an impactful video, one that would be shared and watched across the world, this would be one of the best ways to build brand awareness. It would also lead to increased sales, and what could potentially be a very profitable business with long-term customers that are interested in what you are selling.

From a single video, or a series of videos representing your company and your mission statement, you can take your business to a much higher level of success.

How To Incorporate Your Mission Purpose Into Video Marketing

If you have ever watched viral videos before, they are often popular because they focus on a particular theme. These might be videos about travel, amazing stunts, or how to cook food in a multitude of different ways. This represents the niche specific focus of the video, and you need to choose something that stands out from all of the others.

The videos that you would produce are based upon the products or services that you offer, and you will incorporate your mission statement.

For example, if you are selling high-tech camera equipment, your mission statement could be to improve the experiences of photographers worldwide’. By having a clear message that defines your organization through your video marketing, this is the essence of mission possible. Both of these components are found in every successful video campaign for individuals, small businesses, and also large corporations.

Always remember that, at its core, your mission statement defines why your organization exists. When you create this, be sure to use the two basic elements of a mission statement which includes a specific focus, written in a statement that is short and concise.

The more memorable that it is, the easier it will be for people to remember your company. This will help the millions of people that will soon see your videos understand what your company is about, and by building trust with your videos, be able to make your business extremely successful.

Experience the Impact of Video

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